Adam @ VNY Models
Photos by William Lords
3 hours ago
7/07/2009
6/20/2009
The Bookers [VNY]
An Interview with Booker Carlotta Sironi @ VNY
interviewed by Saori Omayu
Today, I had a chance to chat with one of the bookers @ VNY, Carlotta Sironi who handles many of the top models in the world.
Can you tell us how you became a Booker?
I was in college in Italy and I was looking for summer internship. So I started working as an intern at the agency in Milan, and they decided to hire me. So I continued working there as an assistant at booking table, picking up the phone, updating the book, giving casting to the models, and making a lot of copies. When I first started, there was no computers at the agency, so there was a wheel in the middle of the table where we kept models' files. And we physically write the models schedules and appointments on the chart. It was really super old school. I just got in college at that time, so I had no clue about this business, and I did not even know how to use fax machine. And of course I did not even know any of the big models in 90's like Marcus Schenkenberg, so I was like "who are you?"
How long are you working @ VNY?
5 years at VNY, but I'm in this business for 12 / 13 years... since June 1997.
How did you become a Booker @ VNY?
When I was working for the agency in Milan, I used to do scouting a lot, so I traveled all over the world throughout Europe, US and Canada. I came to NY every summer to visit some agencies to find and bring some models to Milan. That's how I met Lana, and she offered me a job here. We had some connection. So I decided to move to NY. NY is like everybody's dream, you know!?
What do you enjoy the most working as a Booker?
Finding a great new guy, and also when you see a potential in a new guy. It's like getting him out of bassinet to make him successful. We all scout on the street, in the subway and a bar, so if we see someone who has potential, we stop them and ask them like, "Do you model? Are you with any agency?". Sometimes they look at me like I have three heads and I'm crazy. But European and American mentalities are very different. In Europe it's not a popular thing to do. If you do something like this, people don't trust you and they think it's a scam unless you are very persistent, of course. But here in America, people are more open-minded and interested in modeling, I think.
How do you describe VNY?
We are super COOL, first of all. We are great team, and I think that we are working a lot and building a lot of things. And the agency is still growing and heading higher and higher. I think we are pretty cool agency because we do not represent too many models, but most of the models we represent right now are the very top models who are very successful. And they are very nice guys as well. You do not wanna send someone who is not nice, not professional, and have a nasty attitude, you know? It is important to have nice people to work with.
Who is your favorite designer?
I love Marc Jacobs, Chloé, and Diane Von Furstenberg. I really like Marc Jacob's accessories, and I think they have amazing bags and nice shoes too. And I love Mue Mue shoes also. I think they have very amazing stuff. I like their styles, kinda girly but look preppy, and very simple but sheek at the same time in a way. You can wear it casual, and also you can wear it like fancy.
What do you think about Pros and Cons about this fashion industry?
Good things and bad things are in every business, but basically the good thing is that you are in contact with creative people. This is a young business, young industry, so it always keeps you young and keeps your mind young. You have to be very open-minded in order to be dealing with these young people. I think that's definitely a good thing. My job is not necessary a creative job because I'm not a designer, I'm not a stylist, but still creative in another level. Con would be... I am working 24/7 non stop. Even 2 in the morning, I have to take care of models if they missed the flight or have to find a hotel at 3 in the morning... But it keeps me alive too...I guess.
I'm sure there are some ups and downs, but what drives you to continue?
Excitement of finding new people. It keeps you going when you see the models excited or being happy, and also when they appreciate what we do for them. When you book a big campaign, you make some more money!! And it's a good satisfaction. Working with high-end photographer for big designer... that's exciting too.
It has been about a year since VNY started working with William Lords. How has been working with him?
I love him. I think he really does amazing pictures. I can't wait to see him in more magazines. Sometimes, it is not easy for photographers to interpret the beauty of models in their images. But William has the eyes to find the beauty in every single guys and girls in different way. All the models have different angles, and not all the photographers can find that. Models are not always objectively beautiful, but some models are very unique and interesting. William always finds model's beauty, strength and uniqueness, and capture it in his images. It's like special eyes and it's a special talent.
Do you have any requests for William?
I don't know... I don't really have any request... Oh wait, actually I have one request. William is going to take a picture of me later... but I am very NOT photogenic!! So he needs to do a good job because I wanna look fabulous!!
We had a good laugh and it was really a fun interview. By the way, you look fabulous in the picture, Carlotta ;)
I am going to continue interviewing more bookers of another agencies. Look out for the next addition of "The Bookers".
6/18/2009
Show Packages Men S/S 10 (Part 2)
Here is more show cards from Paris. William's images proudly represent some of MGM's best, Julius, Dan and Lyle.
Show Package - Paris Men S/S 10: MGM
6/15/2009
The Campaign Boy!!!
Danny Schwarz @ VNY is unstoppable. After he did Missoni S/S 09, D&G S/S 09, CK Jeans S/S 09, and Pepe Jeans S/S 09 campaigns, believe it or not there is more to come for young Englishmen!! Check out the rest of the wicked shoot on the website
6/12/2009
Show Packages Men S/S 10 (Part 1)
William's images are representing some of the top models and some strong new faces on their show cards (men s/s 2010) in Milan and Paris. Stay tuned for more.
Show Package - Milan Men S/S 10: Why Not
Show Package - Milan Men S/S 10: Fashion
Show Package - Paris Men S/S 10: Success
Show Package - Milan Men S/S 10: I Love Models Mgmt
Show Package - Milan Men S/S 10 - Elite
Show Package - Paris Men S/S 10: Major
The right image: Rene
Show Package - Milan Men S/S 10: Why Not
The main image: Shaun Haugh
Show Package - Milan Men S/S 10: Fashion
The main image: Julius Beckers
The main image: Dan Felton
the right in pink shirt: Dominique Hollington
Show Package - Paris Men S/S 10: Success
Show Package - Milan Men S/S 10: I Love Models Mgmt
The left bottom: Phillip Huang
Show Package - Milan Men S/S 10 - Elite
The right image: Dan D.
The right image: Rene
Show Package - Paris Men S/S 10: Major
The right image: Rene
6/11/2009
Matta takes a center stage in the autumn/winter 2009-10 collection of Unconditional
Matta @ Ford Models
Photos by William Lords
6/08/2009
The FACE...
No words necessary for Reid Prebenda @ Red Models. His well-structured face says it all.
Photo by William Lords
5/26/2009
5/25/2009
Sophomore Season begins!!
Dominique Hollington @ Red Models
Photos by William Lords
Styling by Saori Omayu
5/24/2009
VNY's Anna B. takes center stage.
Anna B. @ VNY Models
Photos by William Lords
Styling by Saori Omayu
Makeup by Rebecca Casciano
5/06/2009
Twisted Origin!!
Check out the new editorial with Dan Felton and Michael Vontsolos @ Red Models on William Lords Website http://www.williamlords.com
Photos by William Lords
Style by Saori Omayu
Hair/Grooming by Lacy Redway
4/01/2009
Her beauty is quiet but yet powerful... like a storm.
Jessica Bertoncelo @ Marilyn Models
Photos by William Lords
Photos by William Lords3/30/2009
3/21/2009
3/20/2009
3/18/2009
Poetic Beauty... Rising Star from New York Models
Camille Leroy @ New York Models
Photo by William Lords
Photo by William LordsHair by Lacy Redway
Make-up by Rebecca Casciano
3/17/2009
3/15/2009
3/08/2009
2/20/2009
2/08/2009
2/01/2009
William Lords's Studio welcomes more models from overseas
After his great debut in Milan and Paris Fashion Week, Adrien Fedida @ Red Models stopped by the studio. He is now ready for New York!!!
Photo by William Lords1/28/2009
William Lords in Sportswear International Magazine #223
Check out the 10 page editorial in the new issue (#223) of Sportswear International Magazine.
Photo by William Lords
Photo by William LordsWelcome to New York, Ladies!!
Alena Enikeeva @ New York Model Management
Photo by William Lords
Photo by William LordsLina Mihailova @ New York Model Management
Photo by William Lords
1/23/2009
1/22/2009
1/16/2009
1/06/2009
12/24/2008
12/22/2008
Raymond McLaren on set LOL
I could not helpt it!! Excuse my laughter... lol Raymond (hair stylist) is such a character. Just watch the clip please... lol
11/21/2008
Actions speak louder than words. Dan Felton starting off like A Rock Star!!!!!
"I recently viewed Models.com, and saw a post about Dan Felton. First of all... Congrats to Dan for doing a cover of 10Men Magazine, and it was his first booking. Show some respect, people!!! It is okay to be critical, but I was so disappointed that some people have NO respect. I have no doubt that Dan is going to do more magazine covers. It was pleasure working with him, and he has a great fresh and unique look", said William.
Photo by William Lords 11/19/2008
Now...oficially the studio is on FIRE!!!
As a proverb goes, a picture is worth a thousand words... Undeniable face, undeniable talent, undeniable passion etc... The sky is the limit for Tyler Riggs.
Photo by William Lords11/14/2008
The studio stays HOT with Philip Huang!!!
The sun has never shined so bright for the super model, even though it was raining today...lol Strong face, amazingly cut body, focused mind, easy going personality... What else do you want from Philip Huang?
Photo by William Lords11/11/2008
Extra! Extra! There is a new kid on the rise!!
Rob Devita's journey just strated, but I can tell you this... Rob is going to be making a lot of noise!!
Photo by William Lords
Photo by William Lords11/05/2008
Shaun Haugh is in the BUILDING!!
One of the very best of Red Models, Shaun Haugh, just hanging on the set before his editorial shoot.
Photo by William Lords
11/04/2008
CHANGE WE CAN BELIEVE IN
44th President of the United States of America,
Barack Obama
The day we all never forget... 11/4/08
The day we all never forget... 11/4/08
11/03/2008
Can I get your attention please!!! Introducing, "THE BLACK RAIDERS"
Starring SHAWN SUTTON & MAKIN CURRY @ Red Model
Photo by William Lords
Stylist: Mike Stallings & Saori Omayu
10/31/2008
10/26/2008
Finally... William Lords is here!
As a William Lords's assistant, I am proudly present, the first William Lords Photography Blog. I would like to start off this blog with his "Favorite Models of the Year" who he had the pleasure working with.
Tonia Malyavko @ Muse Models
My Tom Ford girl, Tonia. She is simply + amazingly beautiful. Especially her eyes... She has mysterious eyes that keep you captivated.
Alan Carey @ Red Models
This kid is Noooooo joke. All I have to say about Alan is Red Alert!!
Photo by William Lords
David A. @ Request Models
David A. is in a class on his own. Believe me, this dude makes it look effortless. I don't blame him. With well structured face like his, it's easy to see why he is one of Request's Golden Boys.
Photo by William Lords
Let's see what he says about these models.
Atong Arjok @ Trump Models
I absolutory love working with her. She has an undeniable + indescribable presence. From walking for Diane von Furstenberg to campaigns for Malandrino, she remains humble, and pleasure to work with. Atong is a STAR!!!
I absolutory love working with her. She has an undeniable + indescribable presence. From walking for Diane von Furstenberg to campaigns for Malandrino, she remains humble, and pleasure to work with. Atong is a STAR!!!
Photo by William Lords
Make up by Todd Homme
Tonia Malyavko @ Muse Models
My Tom Ford girl, Tonia. She is simply + amazingly beautiful. Especially her eyes... She has mysterious eyes that keep you captivated.
Photo by William Lords
Make up by Todd Homme
Trent Kendricks @ Red Models
Till today, I don't think I met a better poser than Trent. He does not just relay on his strong profile. He creates the moments that make me wanna capture more and more... Trent has been on the major fashion magazines to various shows including Prada in Paris. I call him a "runway king".
Photo by William Lords
Alan Carey @ Red Models
This kid is Noooooo joke. All I have to say about Alan is Red Alert!!
Photo by William LordsDavid A. @ Request Models
David A. is in a class on his own. Believe me, this dude makes it look effortless. I don't blame him. With well structured face like his, it's easy to see why he is one of Request's Golden Boys.
Photo by William Lords
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